stanley Since entering the scene in 1913, Stanley has been a part of great stories in life and the outdoors. But we noticed something else: Stanley was frequently showing up in other stories — in the background of 60+ movies and TV shows. Debuting at Telluride Film Festival, this campaign challenged consumers to name all of the Stanley Sightings through executions spanning TV, print, social, and a microsite with an interactive quiz.
179 million media impressions
7.5 million PR impressions
124% video views vs. goal
2:22 average time on site
Extra, Extra!
Because Stanley knows what it’s like to be the ultimate extra, we created the Stanley Awards to celebrate background players in film and TV. After thousands of applications and nominations, winners for Lifetime Achievement and Star on the Rise were chosen and honored during award season.
