CREMINELLI
FINE MEATSIt's no secret that most of Creminelli’s competitors claim to be authentic Italian charcuterie brands. This campaign was designed to break through the Italian clutter by owning it entirely — creating all of our advertising in Italian (with the promise that with one taste, you'll understand). [SPEC WORK]
Here’s how you know it’s legit: the role of passionate Italian spokesperson is played by none other than company founder and 8th generation master salumiere, Cristiano Creminelli.
